Who We Are
SPRINGFIELD IDENTITY PROJECT
We are Springfieldians aiming to define and improve the identity of our city. We have formed a non-profit organization to advance our goals. This is not a City of Springfield initiative, we are a group of volunteers, a ground-up movement of engaged locals.
Our first mission: create a banner for our city to rally under.
We think Springfield is a great city, and deserves a great flag.
Why A New Flag?
Flags are visible symbols of invisible bonds. They are symbols we can connect with, take pride in, and rally under. For nearly 80 years our city has been represented by a flag that people didn’t connect with or even know existed.
- Our present flag does not speak to our unique identity
- It ignores basic principles of flag design.
- It was a near copy of the St. Louis Flag at the time.
What We Have Done
We assembled a committee of engaged locals – artists, entrepreneurs, marketers, and communicators – to tackle the task of creating a new Springfield flag. Over several months, we studied principles of flag design, researched local history, and discussed the essential identity of Springfield. Collaborating with a network of local designers, we then chose a direction and solidified our design.
Noble Communications – VP
Visual Artist / Graphic Designer
The Coffee Ethic – Owner
|Sean Brownfield *
Dapper, Haberdasher, Hepburn – Owner
|Jeff Houghton *
The Mystery Hour
Writer / Editor
|John McQueary *
Hotel Vandivort – Co-Owner
Former President of Marlin Advertising (Retired)
|Joel Thomas *
Bates Architects – Project Manager
* – Founding Member of Springfield Identity Project
The sparks that got us started.
We encourage you to watch.